Advanced Experimentation Analysis and Applied Neuromarketing Review

Image credit: Gabby K from Pexels

Advanced Experimentation Analysis

Metric Hierarchy

Image credit: GIPHY

7 Principles on how to control attention

  1. Contrast (tells us what is important and what is not)
  2. Space
  3. People / Faces
  4. Movement
  5. Breaking Rules
  6. Directional Cues
  7. Person’s Name/ Their Own Face
Image credit: GIPHY

Measure emotional perception

  1. EEG solutions
  • Con: Can’t measure was going on deeper in the 🧠 brain
  • Pro: you can measure cognitive load which means the absence of emotional activity.
  • Detect micro-movements of the face that express emotions
  • Con: A lot of disturbing factors that don’t make this particular test completely valid
  • Problem is that you know people are emotionally activated. You don’t know a lot about the valence, which means is it positive or negative the emotion that you measure here?
  • Con: valance is missing frequency is low

Three KPI‘s to measure

  1. Agility: the number of experiments per year (n)

What we want:

“Prioritize high impact over low effort!” — André Morys

My thoughts

Me trying to learn p-values, z-scores, and statistics | Image: GIPHY
Image: GIPHY
  1. Intro to CRO and Best Practices Review
  2. Intro to Conversion Copywriting, Product Messaging, Psychology, and Social Proof Review
  3. Neuromarketing, Emotional Content Strategy, Influence, and Interactive Design Review
  4. Google Analytics for Beginners Review
  5. Landing Page Optimization, Conversion Research and Using Analytics to Find Conversions Review
  6. Google Tag Manager for Beginners, User Research, Fast and Rigorous User Personas Review
  7. Heuristics Analysis Frameworks for CO Audits, Google Analytics Audits, How to Run Tests
  8. Testing Strategies, Statistics for A/B Testing and A/B Testing Mastery Review
  9. Optimizing for B2B, Customer Value Optimization, Digital Psychology, and Behavioral Design Training Review
  10. Advanced Experimentation Analysis and Applied Neuromarketing Review
  11. How to Design, Roll Out, and Scale an Optimization Program; Evangelizing for Optimization in Enterprise Review
  12. Building Your Optimization Technology Stack and CRO Agency Masterclass Review




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Ashley Neal

Ashley Neal

Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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