Building Your Optimization Technology Stack and CRO Agency Masterclass Review

Image: Andrea Piacquadio from Pexels
Image: GIPHY

Building Your Optimization Technology Stack

  • Design
  • UX
  • Inbound marketing
  • Product development teams
  • IT teams

Failing to account for the resources and time necessary for adopting the new tool

Accompany executives to technology salesman

Beware of overlapping products across the organization

Focus on the users who will make the most of the tool

Clearly define your needs to avoid falling for sales pitches

CRO Agency Masterclass Review

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  • You’re in the margin business, not the volume business.
  • Low pricing works when getting started, but it’s not sustainable
  • Calculate your cost
  • Add margin
  • Audits, research
  • Website review/1 hour consultation
  • Redesigns
  • GA/GTM implementation

Tips for Closing the Sale

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  • Ask ask ask
  • Diagnose the pain, understand goals. Get confirmation.
  • Who else are we up against? Try to find out who your competition is…
  • Highlight your deep expertise
  • Detail your process
  • Mention case studies, share results
  • Uncover FUDs (Fears, Uncertainty, Doubt) Ask: when working with an agency what’s your biggest fear or uncertainties?)
  • Go for the close
  • Money is in the follow-ups (follow- up once a week until you get a yes or a no.)
The art of the sale is in your follow-up game! Image: GIPHY

My Thoughts

Hard work pays off! It’s official I’m in the top 1% of CROs! — Ashley Neal
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  1. Intro to CRO and Best Practices Review
  2. Intro to Conversion Copywriting, Product Messaging, Psychology, and Social Proof Review
  3. Neuromarketing, Emotional Content Strategy, Influence, and Interactive Design Review
  4. Google Analytics for Beginners Review
  5. Landing Page Optimization, Conversion Research and Using Analytics to Find Conversions Review
  6. Google Tag Manager for Beginners, User Research, Fast and Rigorous User Personas Review
  7. Heuristics Analysis Frameworks for CO Audits, Google Analytics Audits, How to Run Tests
  8. Testing Strategies, Statistics for A/B Testing and A/B Testing Mastery Review
  9. Optimizing for B2B, Customer Value Optimization, Digital Psychology, and Behavioral Design Training Review
  10. Advanced Experimentation Analysis and Applied Neuromarketing Review
  11. How to Design, Roll Out, and Scale an Optimization Program; Evangelizing for Optimization in Enterprise Review
  12. Building Your Optimization Technology Stack and CRO Agency Masterclass Review




Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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Ashley Neal

Ashley Neal

Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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