Google Tag Manager for Beginners, User Research, Fast and Rigorous User Personas Review

Image credit: John Hain from Pixabay

Google Tag Manager for Beginners

Google Tag Manager in action! Image credit: Giphy
  • Store information
  • Report information
  1. Page view (occur when the page is loading)
  • DOM Ready
  • Page View
  • Windows loaded
  • All Elements
  • Just Links
  • Element Visibility
  • Form Submission
  • Scroll Depth
  • YouTube Video
  1. Key
  2. Value
Image Credit: Giphy

User Research

  1. Use research is about asking meaningful questions and thinking critically about the answers.
  2. User research recognizes we all have biases, beliefs, and assumptions. It takes none of them for granted.
  3. User research reduces risk and saves money by eliminating subpar options from decisions early on in product development.
  4. User research helps identify opportunities to delight customers.
  5. More research early on makes a big difference.
  1. Don’t make it obvious who you are recruiting for: (a) Include a complete list of responses (b) Don’t rely on yes/no questions
  2. Be as specific as possible
  3. Exclude people whose experience will bias them
  4. Don’t use only open-ended questions
  5. Design questions where it isn’t easy to “guess” the right answer

Fast and Rigorous User Personas

Image credit: John Hain from Pixabay

What are User Personas?

  • relevant
  • actionable

My thoughts

  1. Intro to CRO and Best Practices Review
  2. Intro to Conversion Copywriting, Product Messaging, Psychology, and Social Proof Review
  3. Neuromarketing, Emotional Content Strategy, Influence, and Interactive Design Review
  4. Google Analytics for Beginners Review
  5. Landing Page Optimization, Conversion Research and Using Analytics to Find Conversions Review
  6. Google Tag Manager for Beginners, User Research, Fast and Rigorous User Personas Review
  7. Heuristics Analysis Frameworks for CO Audits, Google Analytics Audits, How to Run Tests
  8. Testing Strategies, Statistics for A/B Testing and A/B Testing Mastery Review
  9. Optimizing for B2B, Customer Value Optimization, Digital Psychology, and Behavioral Design Training Review
  10. Advanced Experimentation Analysis and Applied Neuromarketing Review
  11. How to Design, Roll Out, and Scale an Optimization Program; Evangelizing for Optimization in Enterprise Review
  12. Building Your Optimization Technology Stack and CRO Agency Masterclass Review

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Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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Ashley Neal

Ashley Neal

Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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