Landing Page Optimization, Conversion Research and Using Analytics to Find Conversions Review

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Landing Page Optimization

Image credit: Giphy
  • Page users “land on” / entrance page
  • First page users see after clicking an ad source
  • A page that works independently of the site/app
  • Focused on a clear conversion goal
  • Shortens journey from click to conversion
  • Follows up on “promises” made by an ad source
  • Speaks to user motivation & addresses barriers
  • Answers important questions & creates clarity
  • Creates a clear path to the conversion goal
  1. Priming
  2. Framing
  3. WYSIATI
  • Shortens journey from click to conversion
  • Follows up on “promises” made in an ad source
  • Speaks to user motivation and addresses barriers
  • Answers important questions and creates clarity
  • Creates a clear path to the conversion goal
  • Answer questions
  • Reinforce motivation
  • Address barriers
  1. Who are you communicating with?
  2. What do you want them to do?
  3. Where is the traffic coming from?
Some who call themselves Optimizers! Image credit: Giphy
Peep Laja’s Research XL Framework | Image credit: CXL Blog

Step 1: Heuristic Analysis

  1. Clarity
  2. Friction
  3. Anxiety
  4. Distractions

Step 2: Technical Analysis

  • Cross-browser testing
  • Cross-device testing
  • Speed analysis

Step 3: Digital Analytics

  • Identify drop-off points
  • Correlate behaviors with outcomes
  • Fix measurements and verify data

Step 4: Qualitative Research

Step 5: User testing

Step 6: Mouse Tracking Analysis

Using Analytics to Find Conversions

Image credit: Giphy
My bounce rate be like…🤣 | Image credit: Giphy

But…

Image credit: Giphy
  1. Intro to CRO and Best Practices Review
  2. Intro to Conversion Copywriting, Product Messaging, Psychology, and Social Proof Review
  3. Neuromarketing, Emotional Content Strategy, Influence, and Interactive Design Review
  4. Google Analytics for Beginners Review
  5. Landing Page Optimization, Conversion Research and Using Analytics to Find Conversions Review
  6. Google Tag Manager for Beginners, User Research, Fast and Rigorous User Personas Review
  7. Heuristics Analysis Frameworks for CO Audits, Google Analytics Audits, How to Run Tests
  8. Testing Strategies, Statistics for A/B Testing and A/B Testing Mastery Review
  9. Optimizing for B2B, Customer Value Optimization, Digital Psychology, and Behavioral Design Training Review
  10. Advanced Experimentation Analysis and Applied Neuromarketing Review
  11. How to Design, Roll Out, and Scale an Optimization Program; Evangelizing for Optimization in Enterprise Review
  12. Building Your Optimization Technology Stack and CRO Agency Masterclass Review

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Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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Ashley Neal

Ashley Neal

Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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