This article is part 12 of 12 reviewing the CRO Minidegree at the CXL Institute.

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I am super excited to announce that this is the last article in this CXL Institute course review series because *clears throat* Ahm, drum roll, please…

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I have completed and PASSED all 31 courses consisting of 350 lessons and a Final Exam in three months. I am oozing with excitement and proud to say I am officially a part of the top 1%! See my certificate below.

The last two courses in this series are…


This article is part 11 of 12 reviewing the CRO Minidegree at the CXL Institute.

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The two courses reviewed in this article are the beginning of the last learning module Conversion Optimization Program Management taught by Merritt Aho.

How to Design, Roll Out, and Scale an Optimization Program

This course shares the hiring models for Conversion Rate Optimizers, how to monitor success, and scaling experimentation programs both locally and globally. This is a very brief course, below are a few of the key takeaways that I learned from taking it.

Aho kicked off the course by explaining the two commonly used CRO…


This article is part 10 of 12 reviewing the CRO Minidegree at the CXL Institute.

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This review will highlight the courses Advanced Experimentation Analysis taught by Chad Sanderson and Applied Neuromarketing instructed by Andre Morys.

Advanced Experimentation Analysis

This course is very hands-on, in each lesson R Studio is used for hypothesis testing and analyzing data (from A/B tests). It is the last course in the Testing Module and truthfully I struggled with a few of the courses in this module because of the statistics component, but I was able to grasp a few (I’m…


This article is part 9 of 12 reviewing the CRO Minidegree at the CXL Institute.

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The focus of the content this week revolves around advanced optimization and digital psychology techniques that most CRO practitioners fail to include in their CRO program. This content is truly some of the real golden CRO nuggets that only the top 1% of CRO experts are privy to!

Optimizing for B2B

In the CXL course Optimizing for B2B, Bill Leake shares the blueprint for optimizing digital marketing conversions in B2B. …


This article is part 8 of 12 reviewing the CRO Minidegree at the CXL Institute.

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Testing, testing, and more testing is the focus of my review this week at the CXL Institute.

Testing Strategies

This course is taught by Peep Laja. One of the key things noted is that it is important to figure out exactly what to test — things that are actually going to make a difference in your conversion rate!

When we test the wrong things we waste time, effort, and most importantly money.

Whether you decide to test one website…


This article is part 7 of 12 reviewing the CRO Minidegree at the CXL Institute.

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This week I finished the Conversion Research module studying Heuristic Analysis Frameworks for Conversion Optimization Audits taught by André Morys. He shares tips for finding conversion opportunities via heuristics.

Next, Fred Pike teaches how to audit and propose solutions pertaining to Google Analytics.

Finally, I began the Testing module starting with Peep Laja’s, Testing Strategies course where he shares everything you need to know regarding A/B/n testing and how to achieve optimal results from doing it the…


This article is part 6 of 12 reviewing the CRO Minidegree at the CXL Institute.

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This week I studied Google Tag Manager for Beginners, User Research and the ‘in’s and out’s” of creating Fast and Rigorous User Personas. Below I will share key details that I learned from each of these courses.

Google Tag Manager for Beginners

In this course, I received another in-depth tutorial, packed with 20 lessons taught by Mercer! I wrote a detailed review of his Google Analytics for Beginners course that has literally changed my digital marketing life for the better. …


This article is part 5 of 12 reviewing the CRO Minidegree at the CXL Institute.

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This week I took a deep dive into the ‘in’s and out’s’ of Landing Page Optimization (and believe me when I say there are a lot of really great ones!). Next up are advanced principles on Conversion Research and finally an overview of Using Analytics to Find Conversions course.

Landing Page Optimization

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This course is taught by Michael Aagaard, he rolls out the course specifically defining what a landing page is:

Definition of a Landing Page

  • Page…

This article is part 4 of 12 reviewing the CRO Minidegree at the CXL Institute.

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Google Analytics for Beginners

The Google Analytics for Beginners course is taught by Chris ‘Mercer’ Mercer and it consists of twenty-two classes that take at least nine hours to complete but probably more for most of us. Each course has very actionable next steps (but they do take time to set up and practice so be ready!).

The course kicks off with sharing when and when not to use Google Analytics. Then we dive into using reports.

Reports commonly used in…


This article is part 3 of 12 reviewing the CRO Minidegree at the CXL Institute.

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This week’s courses focused on investigating how the brain works in marketing, creating an effective emotional content strategy, and tactical web design strategies for optimizing conversions.

Intro to Neuromarketing

Many marketers fail to focus their efforts on appealing to the nonconscious brain.” — Robert Dooley

In this course, Robert Dooley takes us on a journey of the conscious and nonconscious brain where we learn various persuasive techniques to appeal to our customer’s brains.

There are several technologies that…

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