Heuristics Analysis Frameworks for CO Audits, Google Analytics Audits, How to Run Tests Review

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Heuristic Analysis frameworks for Conversion Optimization Audits

  • A method that focuses on user behavior to facilitate the expert evaluation
  • High validity of insights
  • Answers on “Why are our users, not clicking/buying?”
  • Focus on the user's reality
  • Conscious level
  • Subconscious level (cognitive Biases)
  • Low effort/high agility
  1. Relevant (Is this the right page for me/my problem?)
  2. Trust (Can I trust this company/vendor?)
  3. Orientation (Where do I have to click/how do I find the right product?)
  4. Stimulance (Where should I buy/click here?)
  5. Security (Is it safe to do that here?)
  6. Convenience (How easy will everything be?)
  7. Confirmation (Did I do the right thing?)

Google Analytics Audits

Me running Google Analytics audits | Image credit: Giphy
  1. Custom Dimensions
  • Client ID
  • Session ID
  • Hit timestamp
  • Hit type
  • For referrer
  • GTM Container and Version ID
  • Outbound links
  • PDF Downloads (or other downloadable files)
  • Event Category
  • Event Action
  • Event Label

How to Run Tests

Image credit: GIPHY

How to formulate a hypothesis in 3 steps:

  1. Because we saw (data/feedback).
  2. We expect that (change) will cause (impact).
  3. We’ll measure this using (metric).

Forming a Good Hypothesis: Advanced

  1. Because we saw (qualitative + quantitative data).
  2. We expect that (change) for (population) will cause (impacts).
  3. We expect to see (metrics change) over a period of (x business cycles).

Buyer Personas

  1. Intent (motivation, goals)
  2. Concerns and fears (friction)
  3. Mode of Persuasion

My Thoughts

Image credit: GIPHY
My dancing after I complete another CXL Institute course | Image credit: GIPHY
  1. Intro to CRO and Best Practices Review
  2. Intro to Conversion Copywriting, Product Messaging, Psychology, and Social Proof Review
  3. Neuromarketing, Emotional Content Strategy, Influence, and Interactive Design Review
  4. Google Analytics for Beginners Review
  5. Landing Page Optimization, Conversion Research and Using Analytics to Find Conversions Review
  6. Google Tag Manager for Beginners, User Research, Fast and Rigorous User Personas Review
  7. Heuristics Analysis Frameworks for CO Audits, Google Analytics Audits, How to Run Tests
  8. Testing Strategies, Statistics for A/B Testing and A/B Testing Mastery Review
  9. Optimizing for B2B, Customer Value Optimization, Digital Psychology, and Behavioral Design Training Review
  10. Advanced Experimentation Analysis and Applied Neuromarketing Review
  11. How to Design, Roll Out, and Scale an Optimization Program; Evangelizing for Optimization in Enterprise Review
  12. Building Your Optimization Technology Stack and CRO Agency Masterclass Review

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Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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Ashley Neal

Ashley Neal

Queen👑of CRO💖 Conversion Rate Optimization Let's make even more money!

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